Wine Export Recovery and Expansion Program
Program benefits
- Provides the tools to sell more wine to established international markets
- Builds your brand reputation across all markets
- Makes it easier for you to export into new and emerging markets.
How it works
- Helps give you access to new eCommerce and retail opportunities
- Connects you with businesses that can support your growth
- Positions your business as a prestigious South Australian brand.
Activities Calendar 2023-2024
MARKET |
PRIORITY |
ACTIVITY |
TIME |
---|---|---|---|
USA - Illinois |
Retail |
Binney’s In-Store Tasting Campaign |
Jul 2023 |
USA - Texas |
Trade / Media |
Texom Sommelier Conference |
27 - 29 Aug 2023 |
South Korea- Seoul & Busan |
B2B / Trade |
South Australia Wine Grand Tasting, Seoul & Busan . Consumer tasting event and B2B. Existing brands and new to market. |
30 Aug - 1 Sep 2023 |
UK - London |
Consumer |
Harrods Consumer Event-SA Wine Masterclass |
11 Sep 2023 |
Japan - Tokyo |
Trade |
Tokyo Trade Tasting - SA Masterclass & Gala Dinner |
25 Sep 2023 |
USA |
E-commerce / Brand |
Wine.com Campaign |
Oct - Dec 2023 |
Canada - British Columbia |
Retail / Brand |
British Columbia Liquor Distribution Branch - Retail and In-Store Tasting Campaign |
Oct 2023 |
New Zealand - Auckland |
B2B / NTM / Brand |
Tasting South Australia Trade Mission |
30 Oct - 1 Nov 2023 |
China- Shanghai |
Trade Fair |
China International Import Export (CIIE) Trade Show |
5 - 10 Nov 2023 |
India - Mumbai |
Trade Fair |
ProWein Mumbai- Booth and dedicated SA Masterclass |
24 - 25 Nov 2023 |
South Korea - Seoul |
Trade |
Seoul Trade Tasting – SA Masterclass |
Nov 2023 |
UK |
E-commerce / Retail |
Majestic Wines - Retail and online campaign |
Jan - Mar 2024 |
Hong Kong |
Retail |
Watson’s Wines Campaign |
Jan - Feb 2024 |
USA |
E-commerce / Brand |
Vivino.com Campaign |
Feb - April 2024 |
Singapore |
Retail |
Strait's Retail Campaign |
April 24 |
Japan |
Trade, B2B |
Sakura Grand Tasting |
April 2024 |
South Australia |
New to market |
South Australian Wine Ambassadors Club Immersion Visit |
April - May 2024 |
Hong Kong |
Trade |
VinExpo Asia |
May 2024 |
South Korea |
Retail |
Bottle Bunker Campaign |
June 2024 |
United Kingdom |
Retail |
Waitrose & Partners Campaign |
June 2024 |
United Kingdom |
Retail/Consumer |
Hedonism Wines - SA Wine Showcase |
June 2024 |
USA |
B2B / NTM |
Wine Australia US Market Entry Program |
FY24 |
Asia Pacific (Japan, Sth. Korea, Singapore, Hong Kong, New Zealand) |
B2B / NTM / Brand |
South Australian Wine Ambassadors Club |
FY24 |
Global |
B2B / NTM |
Department for Trade and Investment International Offices |
FY24 |
Priority markets to help grow your exports
ESTABLISHED |
DEVELOPING |
EMERGING |
---|---|---|
United States |
Japan |
Thailand |
United Kingdom |
South Korea |
Scandinavia |
Canada |
Hong Kong |
India |
|
Singapore |
Vietnam |
|
Malaysia |
|
|
New Zealand |
|
Watkins wine making a splash in the US market
South Australian wine producer, Watkins, cracked the US wine market last year in a big way – selling 15,000 bottles of its award-winning wine in its first order.
South Australian Wine Ambassadors Club
The South Australian Wine Ambassadors Club is an initiative of the Wine Export Recovery and Expansion Program. The Club is an international network of advocates who contribute to raising the profile, reputation, and awareness of South Australian wine internationally, as well as influencing their communities to drive sales through targeted trade and educational activities.
Contact the Wine Export Recovery and Expansion Program
Marianne Duluk
Manager, Food and Wine Exports
Wine Export Recovery and Expansion Program
Contact